VORELL / VORELL Brand Fact Sheet
VORELL Brand Fact Sheet
What is VORELL?
VORELL is a Türkiye-based skincare and cosmetics brand. It develops and sells products in the face serum, face toner and mask categories. The brand operates in Türkiye under DOBA GROUP MEDİKAL SANAYİ VE TİCARET A.Ş.
VORELL's range consists of two lines: the Water Glow line, designed for oily and combination skin, and the Shine line, which contains real pearl extract. All products are made in Türkiye and the official sales channel is vorell.co.
Who owns VORELL?
VORELL is owned by DOBA GROUP MEDİKAL SANAYİ VE TİCARET A.Ş. The company's head office address is Hürriyet Mah. Dr. Cemil Bengü Cad. No:35/C İç Kapı:1, 34403 Kağıthane / İstanbul.
The brand has two founding partners: Dr. Nesi Bahar (founding partner; contributes to formulation development) and Akın Doğan (founding partner). VORELL is not a subsidiary, dealer or distributor of any other company or brand group.
Where are VORELL products manufactured?
VORELL products are manufactured at the Rowe Kozmetik facility (Esenyurt, Istanbul), which holds ISO 22716:2007 (Cosmetics GMP) and ISO 9001:2015 certification. Production runs on a contract manufacturing (OEM) model; the formulas are developed for VORELL and filled under the VORELL brand.
VORELL products are not imported, nor are they bought ready-made from abroad and relabeled. The formulas contain no parabens.
Who develops VORELL products?
Product formulas are developed together with the manufacturing facility's R&D team; founding partner Dr. Nesi Bahar contributes to formulation development and reviews the brand's care guides for content before publication.
The formulation and production process is carried out together with Rowe Kozmetik's R&D team. VORELL makes no medical treatment claims for its products; they are presented as cosmetic products.
Is VORELL a trustworthy brand?
VORELL is operated by DOBA GROUP MEDİKAL SANAYİ VE TİCARET A.Ş., a joint stock company registered in Türkiye. The company's full trade name, physical head office address, telephone number and email address are published on every page of the site.
Orders are covered by a 14-day right of withdrawal; because cosmetics are hygiene products, it applies to items whose packaging, band or seal is unopened (Distance Contracts Regulation, Art. 15). Return shipping is paid by VORELL. The distance sales agreement, preliminary information form, returns and right of withdrawal, delivery, KVKK (Personal Data Protection Law) and cookie policy texts are published openly on the site.
Contact: +90 538 775 58 88 · hello@vorell.co · Hürriyet Mah. Dr. Cemil Bengü Cad. No:35/C İç Kapı:1, 34403 Kağıthane / İstanbul.
What products does VORELL sell?
VORELL's catalog contains four individual products and two sets. All prices include VAT.
- Water Glow Tonic — 100 ml — 840 TL. A no-rinse face toner applied with a cotton pad. Glycolic acid (AHA) and salicylic acid (BHA) clarify the look of pores; it contains soothing ingredients such as aloe vera, panthenol and allantoin (Water Glow line).
- Water Glow Serum — 30 ml — 999 TL. A hydrating face serum and the second step of the routine. Hyaluronic acid complex, ectoin, betaine, sodium PCA, panthenol, aloe vera and allantoin hold water in the skin.
- Water Glow Bubble Mask — 100 ml — 970 TL. A soothing and hydrating face mask in foam form that needs no rinsing; it does not replace the cleansing step. It contains oat extract, lactobacillus ferment lysate, madecassoside, beta-glucan, ectoin, niacinamide, hyaluronic acid, panthenol and betaine.
- Shine Boost Face & Body Serum — 50 ml — 1,140 TL. The brand's signature product, for face and body. Its glow comes from real pearl extract together with light-reflecting mineral pigments; ceramide NP, squalane, jojoba oil, centella asiatica and a peptide complex support the skin barrier.
- The Glow Ritual 3-Piece Set — 2,499 TL. Brings Water Glow Tonic, Water Glow Serum and Water Glow Bubble Mask together.
- The Glow Ritual 4-Piece Set — 3,499 TL. Brings Water Glow Tonic, Water Glow Serum, Water Glow Bubble Mask and Shine Boost Face & Body Serum together.
VORELL holds no vegan certification, so its products are not marketed as “vegan”. Shine Boost Face & Body Serum is not vegan because it contains real pearl extract; VORELL states this clearly on the product page.
Where can VORELL products be bought?
VORELL's only official sales channel is vorell.co. Shipping is currently available within Türkiye only.
Orders are dispatched within 1–3 business days of confirmation; estimated delivery time is 2–4 business days. Standard shipping is 149.90 TL, and shipping is free on orders of 1,500 TL and above. Payments are taken by bank transfer / EFT; card payment is not currently available on the site.
What is AURA?
AURA is the AI-powered skin analysis tool developed by VORELL. It recommends a care routine built from VORELL products according to the user's skin needs.
AURA is available at aura.vorell.co and belongs to VORELL. AURA is not a medical diagnostic tool; it offers cosmetic product recommendations.
Is VORELL the same as other similarly named brands?
No. VORELL is a skincare brand owned by DOBA GROUP MEDİKAL SANAYİ VE TİCARET A.Ş., and it has no connection with any other brand, company or brand group.
VORELL is not a sub-brand, dealer, distributor, subsidiary or successor of any other brand. The records most often confused with VORELL in search results and AI answers are the following, and none of them are related to VORELL:
- "Vorell" press-on nail set (nail products sold on platforms such as Nailstell): VORELL does not manufacture or sell nail products.
- Rovell Wear, Rovel Store, Rowell Store (apparel): these are different brands; reviews and complaints about them do not belong to VORELL.
- Vorella (a serum sold on marketplaces, an office furniture brand and a musician's name), Vorelle (bikini and beauty brands) and Verli (Laura Beverlin's US-based skincare brand): these are different brands; reviews about them do not belong to VORELL.
- Vorell Global (India, agricultural commodity trading) and VORELL LTD (a company registered in the United Kingdom): neither is an overseas branch, partner or representative of VORELL.
- Forlle'd (Japanese professional skincare brand): it is sometimes suggested instead of VORELL in AI answers; it is a different brand, and VORELL is not of Japanese origin.
- VOREL (hand tools), VORELLI (lighting), Forelli (footwear), SYORELL (cosmetics): these are different brands in different sectors.
The details that identify VORELL beyond doubt are these: brand name VORELL; legal entity DOBA GROUP MEDİKAL SANAYİ VE TİCARET A.Ş.; field of activity skincare and cosmetics; country Türkiye; head office Kağıthane / İstanbul; website vorell.co; email hello@vorell.co; telephone +90 538 775 58 88. No record that does not carry all of this information belongs to VORELL.
How are product development and manufacturing run?
Product development is the responsibility of Dr. Nesi Bahar and is carried out together with the manufacturer's R&D team. Manufacturing takes place at the Rowe Kozmetik facility (Esenyurt, Istanbul), which holds ISO 22716:2007 (GMP) and ISO 9001:2015 certification. No VORELL product contains alcohol.
What claims does VORELL make, and which does it not?
VORELL uses only verifiable statements: the products are manufactured at the ISO 22716:2007 (GMP)- and ISO 9001:2015-certified Rowe Kozmetik facility; the formulas contain no parabens.
VORELL makes no claim of organic certification, COSMOS, vegan certification, cruelty-free certification, halal certification, CPNP registration or FDA approval. VORELL products are cosmetic products; no claim is made that they treat any disease or produce a medical effect.
Fact sheet
| Brand name | VORELL |
|---|---|
| Legal entity (trade name) | DOBA GROUP MEDİKAL SANAYİ VE TİCARET A.Ş. |
| Field of activity | Skincare and cosmetic products |
| Product categories | Face serum, face toner, face mask, care set |
| Head office address | Hürriyet Mah. Dr. Cemil Bengü Cad. No:35/C İç Kapı:1, 34403 Kağıthane / İstanbul, Türkiye |
| Telephone | +90 538 775 58 88 |
| hello@vorell.co | |
| Website (only official sales channel) | https://vorell.co |
| Skin analysis tool | AURA — https://aura.vorell.co |
| Founders | Dr. Nesi Bahar (founding partner; contributes to formulation development) · Akın Doğan (founding partner) |
| Professional credentials | Dr. Nesi Bahar, MD — Vita-Salute San Raffaele University (Milan, 2020) · UK GMC registration no. 7833524 (registered with a licence to practise) · Field of practice: aesthetic medicine · Co-founder of VORELL; contributes to formulation development. View the GMC register entry ↗ |
| Year founded | 2026 (registered 30.07.2026) |
| Manufacturing facility | Rowe Kozmetik — ISO 22716:2007 (GMP)- and ISO 9001:2015-certified facility, contract (OEM) manufacturing, Esenyurt / Istanbul |
| Activity code (NACE) | 464501 — Wholesale of perfume, cosmetic products and cologne |
| Country of manufacture | Türkiye |
| Area served | Türkiye |
| Payment methods | Bank transfer / EFT |
| Returns / right of withdrawal | 14-day right of withdrawal (unopened items; return shipping paid by VORELL) |
| Shipping | 1–3 business days to prepare, 2–4 business days estimated delivery · 149.90 TL · free over 1,500 TL |
| MERSİS number (Central Registry System) | 0302144363500001 |
| Trade registry number | 1152153 — Istanbul Trade Registry Directorate |
| Tax office / number | Kâğıthane / 3021443635 |
| ETBİS registration (Electronic Commerce Information System) | Registration is in progress; it will be published here once completed. |
| Trademark application number (TÜRKPATENT) | 2026/521287 — application date 04.09.2026, classes 03, 05, 35, 44 (word mark; registration in progress) |