Journal

Is a Face Toner Really Necessary?

Short answer: A face toner isn't mandatory, but when it's formulated correctly it adds a real function to a routine: it removes residue left after cleansing, supports moisture balance, and prepar...

What Is a Serum? What It Does and How to Use It

A serum is a care product with a lighter texture than a cream that carries active ingredients into the skin in small molecules and at high concentration; it focuses on goals such as hydration, vita...

7 Effective Ways to Identify Your Skin Type Correctly

The most reliable way to identify your skin type is to leave a freshly cleansed face bare for 30-60 minutes without applying any product, then observe how the skin behaves in the T-zone and on the ...